The Marketing Triangle

June 26, 2023

Have you been scratching your head wondering why you’re not getting the results you wanted from your marketing? 

Do you feel like your marketing team is trying everything but still not gaining the traction needed to meet the company’s goals? 

If so, you're not alone. Many businesses struggle with this challenge. 

But, don't worry, because there's an easy and effective illustration I learned about from Brian Rump that can help your marketing team identify where they’re doing well and where they might be falling short.

The Marketing Triangle looks at three critical aspects of marketing: Branding, Activity, and Database (or Contacts). 

When these three sides are in sync, your marketing team’s efforts will have incredible success.

The Marketing Triangle

Here's a breakdown of each component:

  • Branding – The brand is everything that makes up your business identity. It includes your logo, design, messaging, products, pricing, positioning/placement, promotion, website, and sales funnel. A strong brand equals a strong foundation.
  • Activity – Activity refers to all of the channels your marketing team might use to promote your brand, including social media, email marketing, running ads, text marketing, postcards, speaking engagements, and networking.
  • Database (or Contacts) – Lastly, a well-organized and structured database of contacts is critical to a smooth partnership between your marketing and sales teams. Your marketing team needs to know who the ideal clients of the business are and how to reach them. Understanding who they are, what problems they need solving, and where they are in the problem-solving process is the key.

By focusing on these three components and ensuring they work in proportion to one another, your marketing team can create targeted and effective marketing campaigns that take your business to new heights.

So, if you're ready to level up your lead generation and marketing results, work with your marketing team to figure out which part or parts of your triangle need to be optimized.

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