Building Your Business Foundation Masterclass
I created this masterclass because I saw too many solopreneurs and small businesses investing thousands of dollars in high-ticket coaching programs or purchasing sales and marketing services without a solid understanding of what I believe are the basics that should be in place first.
This masterclass isn’t about tips, tricks, hacks, or shortcuts. It’s about the boring, unsexy stuff that actually leads to success.
So, dive into the videos below and start building an unbreakable foundation for your business today.
SOLUTION - THE PROBLEM YOU SOLVE
The first step in building an unbreakable business foundation is defining your solution. In this session, we'll identify several key factors: the real problem you solve, the hierarchy of problems you address, and the price point at which you offer these solutions. All of this will help determine your positioning.
AUDIENCE - THE PEOPLE YOU SERVE
In this session, we explore various forms of segmentation—demographic, geographic, psychographic, and behavioral—along with how to target your ideal audience and define your niche. We also discuss the signs of a misaligned audience and the advantages of having a well-organized CRM.
MESSAGE - THE STORY YOU TELL
In Session 3, we focus on your Message—the story you tell about the problem you solve and the people you serve. Storytelling is a powerful way to connect with your audience, as all stories are ultimately stories of transformation. I'll share my favorite messaging frameworks, along with some ChatGPT prompts, to help you refine your writing style and align it with your ideal target audience.